Top 8 Most Expensive Watch Brands in the World [Updated 2025]

When talking about the most expensive watch brands in the world, which names come to mind first? Rolex, Hublot, or Patek Philippe? While all three are included in the ranking, none of them hold the very top position in terms of luxury value. In this article, DWatch Global will take you through the top 8 most expensive watch brands in the world, updated for 2025.

1. Top 8 Most Expensive Watch Brands in the World

Here is the updated ranking of the top 8 most expensive watch brands in the world.

1.1 Richard Mille (from 150,000 USD)

Richard Mille is known for skeletonized designs, bold case shapes, and advanced materials such as aerospace-grade titanium or carbon TPT. One of the most notable models is the RM 56-02, crafted entirely from sapphire crystal and nearly transparent. This timepiece was sold for 3.7 million USD, marking a milestone for the brand.

Wearing a Richard Mille is unlike any other experience. It feels surprisingly light, fits the wrist securely, and carries a distinctive presence. Many ultra-wealthy collectors, even those who already own Rolex or Hublot, still choose Richard Mille because of its individuality and unmatched design philosophy.

1.2 Patek Philippe (from 50,000 USD)

Patek Philippe is considered by collectors and experts as one of the absolute pinnacles of watchmaking. Founded in 1839, the brand is synonymous with complex mechanical movements, strict finishing standards, and instantly recognizable design language.

Its core product lines include Nautilus, Calatrava, and Aquanaut. Nautilus is one of the rare sports luxury watches that achieved iconic status, while Calatrava remains an essential dress watch in the classical segment. Starting at 50,000 USD, Patek Philippe appeals to the ultra-rich, seasoned collectors, and connoisseurs of fine watchmaking.

1.3 Audemars Piguet (from 40,000 USD)

Founded in 1875 in Le Brassus, Audemars Piguet remains one of the few independent watchmakers still owned by its founding families. The brand is renowned for complex mechanisms such as tourbillons, split-second chronographs, and moon phase displays, paired with a distinct design language.

The Royal Oak is its most recognizable collection. Released in 1972, it was the first high-end sports watch crafted in stainless steel yet finished to gold standards. The octagonal case, guilloché “tapisserie” dial, and integrated bracelet defined an aesthetic that became the brand’s hallmark.

In 2019, the Royal Oak Concept Black Panther Calibre 4100, created in collaboration with Marvel, sold for 5.5 million USD. Beyond technical mastery, the model highlighted Audemars Piguet’s ability to renew its image without losing identity. Alongside the Royal Oak, the Offshore line—with its bolder design—remains a favorite for enthusiasts seeking robustness and individuality.

1.4 Vacheron Constantin (from 20,000 USD)

Founded in Geneva in 1755, Vacheron Constantin is one of the oldest watch manufacturers still in continuous operation. The brand is renowned for handcrafted finishing and mastery of highly complicated mechanisms.

In 2015, Vacheron Constantin introduced the Reference 57260 with 57 complications—a world record in watchmaking. It was sold for 2.6 million USD, proving the brand’s unmatched technical expertise.

Key collections include Patrimony, Traditionnelle, and Overseas, each representing a different facet of elegance from classical to sporty luxury.

1.5 Breguet & Fils (from 15,000 USD)

Mentioning Breguet & Fils immediately recalls Abraham-Louis Breguet, a legendary figure in horology. He founded the brand in Paris in 1775 and introduced groundbreaking inventions such as the tourbillon, the Breguet overcoil, and the signature Breguet numerals. These innovations not only established the brand’s reputation but also laid foundations for the entire watchmaking industry.

Breguet timepieces embody classical aesthetics and meticulous craftsmanship. Iconic collections include Classique, Marine, Heritage, and Reine de Naples, all preserving the traditional spirit that Breguet has upheld for centuries.

1.6 Rolex (from 8,000 USD)

Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis and has since become the most famous watch brand in the world. Unlike many that focus on elaborate complications, Rolex built its reputation on durability, water resistance, and precision. It has long been associated with success and is favored by celebrities, athletes, and business leaders.

Several collections have achieved legendary status. The Submariner is the benchmark for dive watches, the Daytona represents motorsport, the GMT-Master was created for pilots, and the Day-Date earned the nickname “the president’s watch.” In 2017, the Paul Newman Daytona, once owned by actor Paul Newman, sold for 17.8 million USD, ranking among the most expensive Rolex watches ever sold.

1.7 Hublot (from 8,000 USD)

In 1980, Carlo Crocco launched Hublot with a daring concept: a luxury watch on a natural rubber strap—something never seen before. This bold idea, initially controversial, laid the groundwork for the brand’s “Art of Fusion” philosophy, merging modern materials like ceramic, carbon, and sapphire with precious metals.

The breakthrough came in 2005 with the Big Bang collection. Its multi-layered case structure and sporty avant-garde design quickly turned it into Hublot’s icon. Some versions even experimented with full sapphire cases, titanium, and carbon fiber, offering a distinctly modern alternative to traditional Swiss luxury styles.

1.8 Jaeger-LeCoultre (from 8,000 USD)

Within luxury watchmaking, the Reverso is inseparable from Jaeger-LeCoultre. Introduced in 1931 for polo players, its reversible case protected the dial and crystal during matches, and has remained an icon for nearly a century. The Reverso reflects the brand’s commitment to solving real-world needs with technical ingenuity.

Jaeger-LeCoultre also gained acclaim for the Atmos clock, powered by changes in temperature and air pressure, as well as highly complex movements including perpetual calendars, world time, and multi-axis tourbillons. This technical diversity earned the brand the title “the watchmaker’s watchmaker” among industry insiders.

Starting at 8,000 USD, Jaeger-LeCoultre stands firmly in the high-end segment and consistently appears among the most expensive watch brands in the world. It appeals to collectors who value mechanics and the heritage of Swiss watchmaking.

2. Experience Designs from the Most Expensive Watch Brands in the World at Accessible Prices

Everyone dreams of owning a model from the most expensive watch brands in the world like Patek Philippe, Rolex, or Richard Mille. However, with prices starting from thousands of dollars and reaching into the millions, not everyone can make such an investment.

Best replica watches provide an alternative. Premium replicas are built with 95–99% design accuracy compared to the originals, offering a nearly identical look and wearing experience. This allows enthusiasts to enjoy iconic designs at a fraction of the cost of authentic pieces.

Thanks to these high end replicas, experiencing signature designs from the most expensive watch brands in the world has become more accessible, allowing wearers to maintain style without financial pressure. Contact DWatch Global today to explore premium replicas from prestigious brands.